AWARD-WINNING WOLFFEPACK POP-UP AT THE SHARD ARCADE
Revolutionary backpack brand moves into The Shard Arcade for a pop-up to showcase their British designs.
David Wolffe, CEO & Inventor of Wolffepack had an idea to revolutionise the way we use our backpacks fifteen years ago. Faced with a problem of securely accessing his very own backpack, he went to work to create one of the most revolutionary lifestyle brands today.
The Panorama Backpack, a most recent design, won a Good Design Award 2015 in the Best Product category and for very good reasons. By creating a bag with orbital access that swings to the front of the body but stays on the back, allows for easy usage, extra security and maximum comfort.
“THE SHARD ARCADE IS A BRIGHT AND BUSY AREA, WITH ACTIVITY SPREAD THROUGHOUT THE DAY. IT HAS AN INTERESTING MIX OF PEOPLE, WITH COMMUTERS, TOURISTS, WORKERS, SHOPPERS ALL COMBINING TO MAKE A GOOD GENERAL CROSS-SECTION. WE WANTED TO BE IN CENTRAL LONDON AND TO BE ABLE TO PRESENT OUR REVOLUTIONARY WOLFFEPACK BACKPACK CONCEPT DIRECTLY TO PASSERS-BY. THE ARCADE AND LONDON BRIDGE LETS US DO THAT REALLY ”
David Wolffe
CEO & Founder of Wolffepack
Wolffepack with be in The Shard Arcade for the next few weeks so swing by and take a look.
