BOMPAS & PARR CREATE THE HEIGHT OF WINTER AT THE VIEW FROM THE SHARD
The View From The Shard will unveil their latest installation conceived by enigmatic experience designers Bompas & Parr. Opening Monday 23 November, London’s own summit, The Shard, will be transformed by Bompas and Parr into an enchanting winter experience until 31 January 2016.
Just as the natural phenomenon of a snow and frost have the ability to transform an everyday view into something magical, the sensory installation will evoke the playfulness and romance of the season.
Expect super-scaled crystals, gem-studded snow dunes, glowing crystal benches, a touch-responsive iridescent grotto and carolling plants, to further enhance the unique feeling of standing at the top of Western Europe’s tallest building.
The innovative design is inspired by research and collaborations with perfumers, composers, psychologists and professors of visual culture on a quest to create the most (scientifically-proven) romantic destination in the world. Bompas & Parr has also added the studio’s signature touch with the creation of evocative edible treats including Snow White Hot Chocolate, Mulled Champagne and Christmas Candy Floss.
“WE ARE DELIGHTED TO UNVEIL THE VIEW FROM THE SHARD AS THE MOST ROMANTIC PLACE IN THE WORLD. BY COMBINING ADVENTURE, RISK AND OF COURSE CRYSTALS WE HAVE CREATED AN INSTALLATION WHEREBY EVERYONE CAN DREAM AND CONNECT WITH EACH OTHER AGAINST THE ROMANTIC CANVAS OF WINTER WONDER.”
Sam Bompas
Director & Founder
Guests can experience the installation with standard entry until 31 January 2016. Tickets for The View From The Shard are priced from £25.95 per adult, available to book online at www.theviewfromtheshard.com
