Revolutionary backpack brand moves into The Shard Arcade for a pop-up to showcase their British designs.
David Wolffe, CEO & Inventor of Wolffepack had an idea to revolutionise the way we use our backpacks fifteen years ago. Faced with a problem of securely accessing his very own backpack, he went to work to create one of the most revolutionary lifestyle brands today.
The Panorama Backpack, a most recent design, won a Good Design Award 2015 in the Best Product category and for very good reasons. By creating a bag with orbital access that swings to the front of the body but stays on the back, allows for easy usage, extra security and maximum comfort.
“The Shard Arcade is a bright and busy area, with activity spread throughout the day. It has an interesting mix of people, with commuters, tourists, workers, shoppers all combining to make a good general cross-section. We wanted to be in central London and to be able to present our revolutionary Wolffepack backpack concept directly to passers-by. The Arcade and London Bridge lets us do that really ”
Wolffepack with be in The Shard Arcade for the next few weeks so swing by and take a look.