The Shard Supports the Royal British Legion Poppy Appeal
1 min read11th November 2026
The Shard welcomed members of the UK Armed Forces this week as they began collecting donations for the Royal British Legion’s annual Poppy Appeal, ahead of Armistice Day on 11 November.
As part of their visit, Armed Forces personnel collected donations throughout the building, visiting teams at Robert Half, IFPI, Greenberg Traurig, Foresight and Real Estate Management (UK) Ltd, the asset manager of The Shard.
The collections brought Poppy Appeal directly to The Shard’s office community, providing an opportunity for occupiers to show their support for serving personnel, veterans and their families.
To mark Armistice Day on 11 November, The Shard will illuminate the London skyline in red, paying tribute to the service and sacrifice of those who have served in the Armed Forces.
Together, the collections and lighting display reflect The Shard’s continued commitment to remembrance and supporting the Armed Forces community.
